Find a Sephora. With nothing to dress up for and store closures in the first quarter, U.S. prestige beauty product sales — as opposed to mass beauty — fell 14% from the same quarter last year, while online sales grew by 24% for the same period, according to NPD Group. Make sure you have a solid foundation with the perfect primer this will ensure that the rest of your face makeup goes on smoothly and lasts longer. The sales decline will hurt in the near term. Sephora started reopening stores May 22 and lists 31 open stores in Texas on its website. Next, its time for concealer. And as any makeup lover knows, one of the essential steps in keeping your complexion looking flawless from morning to night is a good foundation. But customers who have ventured into Sephoras and Ultas across Texas say even employees are finding it difficult to adjust to the new policy. The medium coverage formula not only is infused with ingredients to keep your skin hydrated, but your complexion will also benefit from the SPF 25 protection. Instead, eye makeup has seen an uptick as people look to highlight the one feature that pokes out above face coverings. - Duration: 13:15. Shoppers can expect the stores to push them toward these alternatives in this environment of heightened sanitizing awareness, according to analysts. And the changes the pandemic forced Sephora and Ulta to make should create a better customer experience. If I do have a breakout, though, I definitely try to build up coverage with more foundation or a dab of concealer. Meanwhile, Sephora still doesn’t offer a curbside option. Both began employing virtual tester tools before the pandemic took hold. “I felt like the guidelines for wearing a mask and not touching anything were great, only the employees were not enforcing any of the policies,” she said. After applying use a beauty blender to press the foundation into your skin. Made of natural and synthetic fibres, you ‘dab’ on your foundation to create a sheer, even application. But, she said, there’s no guarantee these DIY products won’t succumb a bit post-quarantine. * Unless otherwise stated and to the fullest extent permissible by law, Sephora disclaims all warranties, representations and conditions (whether express or implied) as to the veracity, accuracy, completeness, currency or any other aspects of any product claims or descriptions on this website which have been provided by to us by third parties (e.g. The email address for the account that you are trying to log into has not been verified. Plus, it meets Sephora's criteria to earn the retailer's clean seal, meaning it doesn't include sulfates (SLS and SLES), parabens, and other undesirable ingredients. The salon can now only take four clients at a time. Natalie covers companies and the economy for the Dallas Morning News. 9.4. Valid for U.S. residents only. The liquid foundation will give you that barely-there, dewy look while still evening out your skin tone. One product that isn’t popping right now? I do a full day wear test & I have found a couple new obsessions I think you guys will love! As the warm weather begins to roll in, you may find you're in the mood for a less-is-more approach. And, it'll keep the shine at bay with its oil-controlling formula. Now, many customers are horrified at the thought of community test products, said Wendy Liebmann, CEO of consulting firm WSL Strategic Retail. Ulta’s convenient and safe ordering options could help it gain more market share over Sephora, said Yun Cho, a manager in the consumer practice of Kearney, a global strategy and management consulting firm. Copyright © 2021 The Dallas Morning News. (WATCH IN HD) I BOUGHT A BUNCH OF CRAP AT SEPHORA! Employees at both stores are being closely monitored. Stores may also require guests to make an appointment to try on makeup or start offering more pre-packaged samples or individually wrapped makeup applicators, both in-store and online. Foundation Friday Over 50 | Laura Mercier Flawless Lumiere Radiance Perfecting Foundation! Buy Try On A Happy Face Foundation & Concealer Set from Benefit Cosmetics here. Best Sephora Color Corrector. And the winning player will once again be the one that best adapts to it. I hope you enjoy lol thanks for watching! One, Two, or Three Personalized Bamboo Pizza Boards from Qualtry (Up to 58%). (Lynda M. Gonzalez / Staff Photographer), 2/6Social distancing markers are taped to the ground as customers check out at the registers at the Ulta Beauty store at The Shops at Park Lane in Dallas. Ulta said in a statement that it has worked to instill the new safety measures in its employees. Taylor Myers, 27, of Plano, said she went to Ulta in Lewisville and saw people touching and testing products while employees watched. Like the feel of a powder? Now, as stores try to lure shoppers back from a pandemic-induced hibernation, the industry once seen as fun and indulgent suddenly needs to take on new responsibilities typically reserved for health or enforcement workers — like sanitizing and controlling social distancing. The weightless liquid formula promises to give you a velvet-matte finish without leaving your skin feeling heavy and dry. Testing makeup has long been one of the trademarks of Sephora and Ulta stores. It’s a must-have complexion product if you ask me. Now, as the country moves into post-quarantine life, the beauty world can expect another sizable shift. On Sephora’s message boards, there are a number of threads from customers asking for this option. At Sephora and Ulta, the pandemic is changing the makeup buying experience. $16.00. • Shop now, pay later for all your favourite products via Afterpay. Then we worry about our roots,” she said. Sephora said it has trained all employees on 48 safety procedures and guidelines around how to “safely and properly demonstrate display testers on themselves while maintaining social distance.”. “Consumers finally have time to take care of their skin and their hair without feeling guilty ... essentially doing spas at home,” she said. But they may have to wait in line. Color IQ can also help you find the best foundation shade (and even brand) for your coverage needs. Sephora Is Having A Sale On Top Of A Sale With An Extra 20% Off Select Items ... set so you can try some of these beloved products ~and ... it ~ especially if you’ve been using a foundation … “Customers who prefer this service may shift their purchases to Ulta, despite the store reopening, and for Ulta, such a shift will be an important opportunity to capture new consumer segments,” Cho said. Alanna, Associate Editor . Second, the main reason to shop in-store was to test products, but now both stores have thrown out testers altogether — a new safety measure that some Texas shoppers say isn’t being strictly enforced. Finding the correct foundation color was one of the largest beauty concerns of Sephora's customers, Laughton said. Every year during your birthday month you can visit your local Sephora … (Lynda M. Gonzalez / Staff Photographer), 3/6Salon manager Carlie Kirts (second from right) wraps a client's hair in foil at The Salon at Ulta Beauty. Sephora’s augmented reality tool is called Virtual Artist, while Ulta’s app that allows virtual try-on is called GLAMLab. Mon - Wed: 11AM-7PMThu: ClosedFri: 11:00AM-7:00PMSat: 11AM-7PMSun: 11AM-6PM. But the biggest change by far is that the testers at both stores are now display-only. If you want to try my recommendations to make it look good: moisturizer... then do it again 15 minutes later. She is currently in the investigative journalism master's program at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in Phoenix. Find your shade and try this pressed powder vegan formula for a full-coverage, matte finish. Ulta reported a 32.7% drop in sales for the same period, even though e-commerce sales were up over 100%. Best Full Coverage Foundation: Makeup Forever Ultra HD Invisible Cover Foundation. $43; buy it now … Join The Zoe Report’s exclusive email list for the latest trends, shopping guides, celebrity style, and more. Pizza deals in Wyoming: 50 to 90% off deals in Wyoming. The formula is ultra-hydrating, illuminating and gives my skin a blurred finish. In that case, take a look at the lightweight Kosas Tinted Face Oil Foundation, $42. If you need just the right shade, refer to our Color IQ to make sure everything matches up. Sephora’s augmented reality tool is called Virtual Artist, while Ulta’s app that allows virtual try-on is called GLAMLab. Nudestix Tinted Cover Foundation While these employees may have been helpful, Sephora said its new policy is that neither customers nor employees can use the samples now. Fenty Beauty Sale: 15-50% off lipstick, palettes, and more. Try the gift finder quiz or search products by price to find the perfect presents! These two saw a boom as quarantiners tried to replicate the two popular grooming services at home, Liebmann said. Sephora’s parent company, French luxury conglomerate LVMH, reported sales for its perfumes and cosmetics business group fell 18% in the first quarter. With many wearing masks, there’s no need to make up the bottom half of your face, said Neil Saunders, managing director of GlobalData Retail. And they’re waiting to see how customers respond. The first brush is the Sephora Collection Pro Large Domed Stippling Brush #41, it reminded me a little of the Kevin Aucoin brush which is just far beyond my budget, but looked to be of great quality. And after you select your shade from the 48 available, pick up IT Cosmetics' new brush to seamlessly sweep on your foundation for an even, radiant finish. Ulta, the market leader, started reopening stores May 11 and now has 114 Texas locations open, all of which are also offering hair services again, according to its website. It can be an indulgent, pamper-yourself experience after a long day at work or a fun, let’s all get made up experience with friends. There are the usual changes seen at other stores, like hand sanitizer stations, decals reminding people to stay six feet apart and increased cleaning. Some of the most popular foundation brands include NARS, Stila and Fenty. So what have people been buying while sitting at home? And because many people are still applying makeup and skincare products, even if they’re in loungewear, Hogan said beauty retailers should recover faster than apparel retailers. “Should any guest notice something that does not align with our measures, they can certainly address [that] with our associates, who can speak to the other guests and will, of course, disinfect the product area immediately,” the statement said. Subject to Beauty Insider Terms & … You can choose up to three shades to place on the lid, crease, and outer corner as you would in real life. Sephora Balancing Liquid Foundation SPF15 Oil Free #D30 30ML (1 Bottle) $13.00. Shoppers can still get advice and recommendations from six feet away, she said. Liebmann said the companies need to make their employees — who may be caught in an awkward position watching customers test products — get comfortable with explaining the new policies to customers, especially since the policies benefit them. For those looking for full coverage, there are a couple of fresh additions to the Sephora lineup to peek at too, including IT Cosmetics Confidence In A Foundation, $32. (Lynda M. Gonzalez / Staff Photographer), 6/6A sign promotes the Ulta Beauty Glam Lab app, which allows virtual try-on to help customers match make-up shades without physical touch or community testers. Plus, it's available in 48 different shades. By signing up you agree to our privacy policy, Stand with us in our mission to discover and uncover the story of North Texas. As states lift stay-at-home orders, people may be ready to rush to the nearest Ulta or Sephora to freshen up their appearance. Then there are the arrows guiding you through the store, similar to the decals that some grocery stores have on their floors. Sephora Birthday Gift 2019. Catherine Wester, Ulta’s district manager in Dallas-Fort Worth, said the extent of customer interaction with employees — other than at the hair counter — will be talking. This full coverage foundation promises to leave your complexion with a velvet-matte finish for up to 24 hours. Not to mention, finding a foundation that not only matches your skin tone but provides the level of coverage you're craving is no easy feat. They must wear face coverings (something encouraged but not required for shoppers) and have their temperatures checked before their shifts (also at mid-shift for Sephora). Testers are display-only now to help prevent the spread of the coronavirus. Not sure which gift to get? As the warm weather begins to roll in, you may find you're in the mood for a less-is-more approach. Many of the answers suggest going to Ulta. Sephora Virtual Artist “Eyeshadow Try On” allows users to try your hand at thousands of different shades in different combinations. Another shopper, 29-year-old Ashley Morgan of Dallas, said a Sephora employee tested the colors on his arm for her to see. Inside, both stores look similar. Focusing on new trends geared at keeping customers safe and happy — online sales, virtual try-ons, clean beauty and wellness products — will help Ulta and Sephora recover. “They will have to come up with more hygienic ways to allow testing.”, 1/6A row of sample foundation products is covered in tape to prevent customers from using them at the Ulta Beauty store at The Shops at Park Lane in Dallas on Tuesday. 93% … Sephora also has a limit but didn’t list a specific number. • Try on hundreds of lip shades with Virtual Artist. But major beauty retailers Sephora and Ulta Beauty Inc. became favorites of makeup enthusiasts by doing just that — letting all customers test from the same display product. Lipstick. “Testers are for display only and are not available for client use for the time being. 50% Off. Make Offer - Sephora Balancing Liquid Foundation SPF15 Oil Free #D30 30ML (1 Bottle) Sephora 8hr Wear Mattifying Compact Foundation Beige 25. That forced it to focus on its curbside pickup operation, showing that this type of minimal contact is leading to faster innovation, Schmidt said. Free shipping. More and more, Ulta, Sephora and other beauty retailers will start marketing products that are at the intersection of beauty and health, Liebmann said. Foundation The secret to beautiful makeup is a perfect complexion. If a client does touch a display item, our employees have been instructed to remove it and disinfect the area,” Sephora said in a statement. Samples were always unsanitary, but it took a pandemic for many to see that, said Tiffany Hogan, a Kantar senior analyst who tracks beauty retailers. Finding the perfect foundation is easy with Sephora. What it is: A foundation and concealer set. However, Sephora's strong offering of new foundations may just hold the formula you're searching for. You don't have to when you shop this palette of 12 creamy hues that'll provide medium-to-full coverage. Sephora JCPenney at Frontier Mall . Flights of German Beer and Homemade Pretzels at Gasthaus Cardi (Up to 37% Off); Two Options Available. But, as luck would have it, there are several new foundations at Sephora conveniently located in the beauty destination's new arrivals to make the process of picking up a new product that much easier. *Only available in Australia and New Zealand • Find your perfect foundation with Sephora's shade finder • Get inspired by the hottest trends in the BeautyFeed. 1400 Dell Range Blvd Cheyenne, WY 82009 US (307) 634-4451. (Lynda M. Gonzalez / Staff Photographer), 4/6Co-manager Samantha Corral (left) wipes down shopping baskets at the Ulta Beauty store as part of the company's increased sanitization efforts. 30% Cash Back at Denny's. Ulta and Sephora used the two-month forced shutdown to reimagine their stores, which once allowed beauty assistants to touch guests’ faces and use community testing products — something that now seems cringeworthy. This includes more clean beauty options with strict ingredient standards, as well as products you might typically see at a pharmacy like vitamins, she said. Nail painting and hair coloring products. First, their stores are significantly smaller than department stores, making it difficult to practice social distancing. Providing medium coverage, this pressed powder can be used wet or dry for a matte finish. “The way the coronavirus spreads is similar to other germs, but the virus has made people more aware of that and more cautious about what they touch and handle,” Hogan said. If you purchased your foundation in a Sephora store and return it back to the store within 60 days of the purchase date, you'll receive a … Donations will be made by Sephora to the Sephora Stands Charitable Fund, administered by Tides Foundation, to benefit the named charity. Denton-based Sally Beauty Holdings Inc., which claims 5% of the pie, is a different kind of company focused mostly on hair care products and appliances and beauty and nail supplies as both a retailer and distributor. “First, we worry about dying [from the virus]. I stipple with a brush. For the health and safety of our clients and associates, store hours may vary this Holiday. “It’s something people weren’t totally comfortable with before, and now it’s especially taboo to even suggest using the same products or testing at all,” Liebmann said. (Lynda M. Gonzalez / Staff Photographer). Get Deal. Continue on to see and shop six new foundations available at Sephora that may just transform your makeup routine for spring. Hours-Open today until 6PM. Watch me put it all on!!!!! bareMinerals Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25, MAKE UP FOR EVER Ultra HD Invisible Cover Cream Foundation Palette, Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation. 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